10464069_10204262904917032_8086710734931199046_nHey there. I’m Dana, a Minneapolis-based writer and editor with a passion for music, a penchant for thrift-store shopping and a never-ending recipe repertoire. I love the beach, brunch, classic country music (think Waylon and Dolly) and, as you can see, Fleetwood Mac and hoop earrings.

Here’s my story: I’ve worked as an editor (web, copy, managing, senior, executive, in-chief), writer (health, wellness, news, travel, music, beauty, food), consultant (social media, marketing, content strategy), food stylist, recipe developer and graphic designer. There’s also my time as a concert promoter, radio DJ and music director—and let’s not forget my illustrious career in food service. (Seriously though, no one should ever forget their time in food service. It’s where we learn the most important life lessons.)

Whether I’m working on a reported article, service package, recipe, photo shoot, social media plan or content strategy, my goal is to create—and to help others create—outstanding, authentic content that lives up to my insanely perfectionist standards, but first and foremost is invaluable to the user.